Over the past decade, the definition of a “sports moment” has expanded far beyond what happens only on the field. Attention has increasingly shifted to the sidelines, where celebrities and partners of the athletes shape the culture surrounding sports in real time. These women, previously viewed as a background presence, have evolved into influential tastemakers whose fashion choices carry as much visibility as the athletes they support. Through brand partnerships, social media, and curated public appearances, they have transformed what game day means, effectively building personal branding through sporting events. Here are our top fashion looks from the women who shaped the style of athletics.
1. Paige Lorenze is engaged to the American professional tennis player Tommy Paul. Lorenze is the founder and creative director of popular brand Dairy Boy, a lifestyle clothing, denim, and housewares brand known for its “cozy-meets-preppy” aesthetic. She also works as an influencer and has a prominent YouTube and TikTok presence. Lorenze frequently supports her fiancé at his tennis matches while turning heads with her unique outfits. Lorenze is most well-known for wearing brands like Chanel, Saint Laurent, and Prada. She is pictured in a set from the 2000s that is designed by Pucci and sunglasses from Khaite.
2. Alix Earle, former girlfriend of Miami Dolphins Quarterback Braxton Barrios, is an increasingly popular influencer who rose to fame while attending the University of Miami. Since then, Earle has launched her own skincare brand, Reale Actives, collaborated with and modeled for many fashion brands, and launched her own entertainment organization titled “the Hot Mess Network,” which hosts her personal podcast “Get Real With Me”. During her partnership with Barrios, Earle frequented the Dolphins’ NFL Games wearing both unique and trendy outfits. She often made TikToks getting dressed for the games, which enticed viewers and put emphasis on her partner; he even became known as “Alix Earles Boyfriend” online.
3. Morgan Riddle is the current girlfriend of American Tennis player Taylor Fritz, often referred to as “the queen of Tennis WAGS”. She consistently experiments to mix bold patterns and silhouettes with classic and respectful outfits. She has played a large role in bringing tennis to a more mainstream audience and has continued to support her partner in his rise to fame and success. Recently, she cofounded a brand titled The 400 Club, which aims to highlight female athletes and entrepreneurs in the sports world, and has launched a collection with a Beginning Boutique. She is pictured at the 2025 Wimbledon tournament in a pink tweed Chanel set paired with a red Chanel classic flap bag, a classic pair for Riddle, who is known for her love of Chanel.
4. Alexandra Saint-Mleux Leclerc is the recently married wife of famed Formula 1 racer Charles Leclerc, and is known for her style. She frequently wears more affordable outfits and less luxury retail, partnering with brands such as Meshki, Asta Resort, and House of CB. The couple is also very well known for their recent Italian wedding and their adoption of a dachshund-golden retriever mix. Her white, Meshki polka-dot dress perfectly stands out against her Valentino Crystal Embellished Bucket Bag. Leclerc has not only brought more viewership to the racing world but has also been able to integrate new viewers who are more interested in fashion by being a relatable “normal” girl.
5. Olivia Culpo is the wife of Christian McCaffrey and the mother of their child, Colette. As the former Ms.Universe in 2012, Culpo participates in a lot of charity work. She is part of the forty-niners’ wife clan, and consistently matches with the other players’ partners. The team’s signature bright red is the color she often wears, and you can usually find her debuting her fashion designer friend, Kristin Justeck, who is known for her creative designs.
6. Kristin Juszczyk has recently risen to fame from her elaborate custom reworking of NFL Game-day apparel for special order. She is also the wife of Kyle Juszczyk, 49ers fullback. Recently, she has expanded her expertise and launched an apparel brand called Off Season, where she has designed for other partners of athletes from different teams, like Taylor Swift, Simone Biles, and Brittany Mahomes. She has showcased her self-taught skills on herself, in the image, she is wearing a self-made 49ers oversized blazer with patchwork to highlight number 44 for Kyle’s jersey.
7. Georgina Rodríguez is an Argentinian-Spanish model, social media personality, and entrepreneur. Rodriquez is engaged to world-renowned soccer player Cristiano Ronaldo, and they have been together for nearly a decade. Rodriguez’s outfit in the photo features her husband’s jersey tucked into a below-the-knee latex red bodycon skirt that matches the jersey. She accessorizes with glasses, jewelry, and heels to pull the look together.
8. Rebecca Donaldson is a Scottish model and entrepreneur, as well as the girlfriend of Formula 1 racer Carlos Sainz. Known for her minimalist and sleek outfits, Donaldson is frequently seen supporting her partner at the track. She is seen in a white mesh poncho-like top, paired with a clean white tank top and trendy black capri pants. She accessorizes her outfit with the Saint Laurent SL 872 ERIN sunglasses and unidentified peep-toe slingback heels.
Fashion has become an increasingly important part of modern-day sports culture. Sporting events are about the athletes competing, but there is also a focus on the personalities, style, and media attention surrounding them. Models, influencers, celebrities, and partners of athletes shape trends and create viral moments through their outfits and public appearances. Fashion and sports have become closely connected through social media and brand collaborations, bringing fashion and sports closer together and continuing to impact pop culture and redefine the modern-day game style.
